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The Estee Edit, Estee Lauder

Bolton Sign recently manufactured and installed signage for a flagship beauty store in Carnaby Street, London. Working with the main contractor Cumberland Construction, we produced projection signs and letter sets for Estee Lauder's new beauty and skincare range: the Estee edit.

Over the main entrance, we installed a 410mm high Xperse letter set cut from 30mm opal acrylic with cool white embedded LEDs. The returns were painted cobalt blue to match the branding guidelines.

Externally, we also installed replacement graphics to an existing projection sign, adding 450mm diameter opal acrylic panels with fret cut translucent vinyl to the faces.

Finally, inside the store we installed a 1285mm span of lettering 'the Estee edit' cut from 2.5mm aluminum on a feature wall.

All of this work was carried out early November 2016 by our fully trained and experienced installation team.

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