Bolton Sign Logo


The Superdry brand is an innovative, British, premium, lifestyle brand with global appeal. It has a wide appeal, capturing elements of "urban" and "streetwear" designs with subtle combinations of vintage Americana, Japanese imagery and British tailoring, all with strong attention to detail. Superdry has already attained international recognition and enjoys celebrity-generated publicity from the likes of Idris Elba, David Beckham, Zac Efron and Helena Christensen, to name but a few.

Ongoing project requirements include:

  • Specialist mirror polished aluminum built-up letters with beveled faces.
  • Fabricated and hot-rolled mild steel built-up lettering inset with bespoke 30mm Lighting from Xperse.
  • Ultra large scale built up letters.
  • Internal directory signage including traditional neon fitting room signs and faux neon LED signs.
  • External banners and flags.
  • Window vinyls.

As Superdry is such a large fashion retailer (they have a strong European reach and are always looking to further their international aspirations) multiple sites to manage, Bolton Sign has appointed a dedicated Project Manager to their account, which ensures consistency across the service we provide.

In addition to numerous stores across the UK, we have also supplied and/or installed signage and lighting features for Superdry in: