Bolton sign were introduced by Powells shopfitters to Samsung to work within the flagship store at Westfield, Stratford.
Samsung already had specific requirements on what the wanted to achieve visually, they had full 3D renders of the store front perfectly demonstrating the aesthetic but needed guidance on how best achieve this ambitious design.
Bolton Sign produced drawings and samples for the client to guide them into making an informed choice on the technology and method proposed.
They eventually chose separate led panels mounted to an aluminum box section sub-frame sat behind toughened laminate glass panels with specially printed vinyl film applied to the face of the glass to achieve the effect required.
The wall consisted of 84 separate panels with over 14,000 single LED chips used to illuminate the feature panel.
The light levels of the background panels and letters can be individually dimmed to suit the conditions outside the store.