Ted Baker at The National Wedding Show

Ted Baker at The National Wedding Show

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The National Wedding Show at London's Olympia is one of the most highly-anticipated events on the bridal calendar and this year, in February 2017, it saw a number of new ranges introduced to market.

You may not think it is the sort of event that Bolton Sign would be presenting products and you'd be right, however, we are the preferred UK signage supplier of a number or retail brands including high-end and funky fashion brand Ted Baker.

Bolton Sign manufactures all of the illuminated letters for Ted Baker store fronts and interior retail concessions all over the world.

Image: Ted Baker, Heathrow Airport, T5

Picture of a Ted Baker storefront at Heathrow airport

Ted Baker had a beautiful stand at the Wedding Show, perfect for launching their new bridal range , "Tie The Knot".

Ted's bridal range is the epitome of understated stylish elegance so it was vital that their exhibition display stand was equally stylish whilst still remaining cost-effective and highly functional.

To enhance their stand, Bolton Sign manufactured Ted's normal repeat order for an illuminated letter set however, on the request of Ted's design team, the specification was 'ramped-up' and luxury elements were added.

Picture of letters being manufactured in Bolton Sign's workshop

The usual spec for Ted Baker letters have brass returns (we do this with a brass-effect vinyl to help with costing) and full face illumination. For the Wedding Show, brass faces were manufactured instead, with partially-illuminated returns, which gives a 'halo' lighting effect. The brass, which is very much on trend in signage projects lately, added a luxurious finish, complimenting the fashion display perfectly.

Scroll through the images below to see how we manufactured the letters and then how they looked once installed.

Images courtesy of Ted Baker / Ivy Ellen

  • Image by Ivy Ellen

    Image by Ivy Ellen