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Bolton sign were introduced to Samsung by Powells shopfitters on their flagship store at Westfield Stratford.

Samsung had specific requirements on how they wanted the sign to look and had full 3D visuals of the store front showing the effect required but needed guidance on how best achieve this look.

Bolton produced drawings and samples for the client to make the correct choice on what was the best solution.

They eventually chose separate led panels mounted to an aluminium box section sub-frame sat behind toughened laminate glass panels with specially printed vinyl film applied to the face of the glass to achieve the effect required.

The wall consisted of 84 separate panels with over 14,000 single LED chips used to illuminate the feature panel.

The light levels of the background panels and letters can be individually dimmed to suit the conditions outside the store.